It's been a year since we launched our first ever SMART styler with ground-breaking innovative technology that predicts your hair's needs.

Featuring breakthrough ultra-zone predictive technology, the ghd platinum+ styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more colour protection. The heat is monitored 250 times per second and through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you.

The unique wishbone hinge ensures the precision milled plates stay aligned allowing for snag-free styling.

With universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.

So be the Queen you deserve to be with the ghd platinum+ styler!

*reduced breakage and 2 x more colour protection vs a styler working at 230ºC
**vs naturally dried hair